Technical SEO
The bounce rate rises and potential leads disappear for every second that your page takes to load. The technical search engine optimization (SEO) services offered by ItsMoose.com can boost your website’s performance and attract high-quality visitors and leads.
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We provide technical SEO services so your website is optimized and ranks better on search engines.
Technical SEO refers to the process of optimizing the infrastructure (back-end) of a website to facilitate search engine crawling and indexing.
This foundational aspect of SEO encompasses a wide range of practices aimed at enhancing the technical aspects of a website, such as its code, structure, and on-page elements.
By addressing these technicalities, websites can improve their usability, speed, and overall performance, thereby signaling to search engines that they are worthy of higher rankings.
Numbers To Think About For Technical SEO
Always research the data and looks at the numbers to your digital marketing efforts in Corpus Christi. With some of these numbers in your back pocket, you’ll have data points to back every marketing decision you make in Corpus Christi and beyond with confidence.
The Importance of Technical SEO in Search Engine Optimization
While content may be king in the realm of SEO, technical SEO acts as the castle’s foundation. Without a solid technical base, even the most engaging, high-quality content may fail to reach its intended audience.
Search engines, particularly Google, place significant emphasis on user experience (UX) when determining rankings. Websites that are slow, difficult to navigate, or plagued with technical errors create poor user experiences, prompting search engines to demote them in favor of more user-friendly alternatives.
Furthermore, technical SEO is indispensable for search engine crawling and indexing. These processes are the first steps in the journey toward visibility on SERPs. Search engines deploy bots, known as crawlers, to discover and analyze web pages.
Technical SEO ensures that these crawlers can access, understand, and index a website efficiently. Without proper technical optimization, crucial content may remain hidden from search engines, rendering other SEO efforts futile.
Google now has the ability to punish websites that have poor structure, slow page load times, and odd redirection. If left unchecked, these technical SEO concerns could cause an signifcant drop in organic traffic and search engine rankings. Your company could suffer if its ranking drops, since the top organic search results get about 35% of all hits.
The Impact of Technical SEO on User Experience and Rankings
Build a better user experience to gain better leads and grow your business.
The ultimate goal of technical SEO is to enhance the user experience, which in turn influences search engine rankings. By ensuring your site is fast, secure, mobile-friendly, and easy to navigate, you not only cater to search engine preferences but also provide value to your visitors, encouraging them to stay longer and engage more deeply with your content.
Moreover, by making your site easily accessible and understandable to search engines through structured data, sitemaps, and robots.txt files, you increase the likelihood of your content being accurately indexed and ranked. This visibility is crucial for attracting organic traffic, which is often more engaged and convertible than other types of traffic.
Technical SEO Services
Back-End Optimization For Better Search Engine Rankings
Technical SEO is crucial because it ensures a website meets the technical requirements of modern search engines, improving indexing, performance, and user experience.
01
Technical SEO Audit
If you're having technical SEO issues with your website, we can find them and fix them with a thorough audit. Mobile friendliness, internal linking structure, page velocity, indexation, crawl mistakes, robots.txt, and site architecture are all included in the audit. We create both immediate and long-term strategies to boost your website's Google rankings and enhance the user experience based on the analytics data.
02
Site Speed Optimization
The online experience of your clients and, more significantly, your ranking are both impacted by page speed. You can get your CSS, JavaScript, and HTML files compressed by our technical SEO experts. Furthermore, we enhance server response time, optimize your code, decrease redirection, use browser caching, and make use of content distribution networks (CDNs).
03
Image Optimization
Pictures that are too big will make your site load more slowly and turn off potential customers. Using technical SEO for eCommerce, you can decrease your site's load time and increase client attraction. To optimize your photographs, our experts will select the correct file format, tweak your alt attributes, compress your images, use image sitemaps, and make the most of image optimization plugins.
04
Structured Data Markup
Schema markup facilitates crawling, interpretation, and display of your content by search engines. We add schema markup, build HTML, assign data tags, and highlight your page elements. To ensure that your markup is error-free, our team will run it through Google's Structured Data Testing Tool.
05
Mobile-Friendliness
With the rise of mobile browsing, we ensure that your website is mobile-friendly. This is a non-negotiable aspect of technical SEO. Responsive design, which allows content to adapt seamlessly to various screen sizes, improves usability for mobile users and is a factor considered by search engines when ranking sites.
06
Secure Sockets Layer (SSL)
Security is a top priority for both users and search engines. Implementing SSL, indicated by the HTTPS protocol, encrypts data transferred between a website and its visitors, safeguarding personal information. Websites with SSL certification are perceived as more trustworthy, gaining an edge in search engine rankings.
07
XML Sitemaps and Robots.txt
XML sitemaps are files that list a website's important pages, ensuring that search engines can discover and crawl them all. Conversely, a robots.txt file tells search engines which pages or sections should not be crawled. Together, these tools help control the crawl process, making it more efficient and effective.
05
Website Migration
The process of migrating a website is complex. Avoid losing valuable traffic by developing a robust migration plan. In order to migrate websites in a way that is beneficial to search engines, we test analytics performance, update all internal links, remove duplicate material, manage 404 pages, monitor traffic, and rank the sites.
06
Meta Data Analysis
Use meta tags to describe your website content properly to web visitors and search engines. This will increase your online visibility and traffic. When you use Thrive to optimize your WordPress site, we'll take a look at your meta descriptions, title tags, meta keywords, alt attributes, and robots tags, among other technical SEO tasks. By doing so, we guarantee that your SEO performance will not be negatively affected by any abused metadata.
Get Technical With Your Website And Rank Better Today
Technical SEO Services in Corpus Christi, Texas
In order to increase your website’s profitability in today’s competitive online arena, you need to be aware of the most recent algorithm adjustments and technical on-page SEO methods. Web page structure is important for both human visitors and search engine spiders, thus it’s helpful to have a good grasp of technical SEO and its requirements.
Technical SEO involves the following processes:
- Performing a Google site search
- Running a crawl error report
- Checking HTTPS status codes
- Auditing redirects
- Eliminating duplicate content
- Auditing preferred domain
- Checking broken links
- Improving metadata
- Implementing Secure Sockets Layer (SSL)
- Optimizing website for mobile
- Creating an XML sitemap
- Utilizing robots.txt
- Increasing site speed
- And much more!
The time, energy, and resources needed to learn the ins and outs of technical optimization SEO on your own might be overwhelming when you’re already busy running your company. That is why you can rely on ItsMoose.com’s technical SEO experts to help.
Do you know if the technical on-page SEO functionality of your website is reducing your organic search performance? Turn over the heavy lifting to our technical SEO agency. Entrust ItsMoose.com with your SEO technical audit and optimization.
A Technical SEO Agency That Gets Data-Driven Results
Boost Your Website Performance and Generate More Organic Traffic
To succeed online, you need technical SEO for content management systems like WordPress. The correct technical optimization SEO plan will allow you to detect problems with your website, fix them quickly, and check that all SEO parts are functioning correctly.
Maximize your long-term profitability by taking advantage of our SEO services. Working with our technical SEO agency will provide you the following benefits:
01
Deep-Dive Website Audits
A number of factors working together determine how well your website performs. Technical SEO, sponsored campaigns, analytics, backlink profiles, and competition analysis are all areas that ItsMoose.com thoroughly examines while auditing a website. This manner, we may base our business decisions on solid research and facts.
02
Goal-Oriented SEO Strategies
We assess your current SEO and website campaign, marketing goals, and expectations during our first meeting. Here, we make sure that our technical SEO strategies are in line with what you want. To further boost your site's traffic and leads, ItsMoose.com also employs a number of SEO strategies.
03
Analytics and Reporting
Maintain complete oversight of your internet presence and the effectiveness of your SEO efforts. To achieve your goals, ItsMoose.com uses analytics to gain practical insights. You stay informed about your marketing's strengths, weaknesses, and opportunites with our regular consultations and email updates.
Advanced Technical SEO Strategies
Beyond the foundational elements, there are advanced strategies in technical SEO that can further enhance your site’s performance and ranking:
1. Accelerated Mobile Pages (AMP)
AMP is a project backed by Google designed to speed up the loading time of pages on mobile devices. Implementing AMP can significantly improve mobile user experiences, leading to longer engagement and potentially higher rankings.
2. International SEO and hreflang Tags
If your site targets audiences in different countries and languages, implementing hreflang tags is essential. These tags help search engines understand which language or regional version of a page to display to users, improving user experience and search efficiency.
3. Pagination and Canonical Tags
For sites with lots of pages, such as e-commerce sites, pagination and canonical tags help search engines understand the relationship between pages. Proper use of these tags prevents duplicate content issues and ensures that the most relevant pages are indexed and ranked.
4. Website Architecture and Internal Linking
A well-structured website helps users and search engines navigate your content efficiently. A logical hierarchy, clear navigation, and strategic internal linking can boost your site’s usability and SEO by distributing page authority throughout the site.
Improve Your Search Rankings Without Adding Any New Content
ItsMoose.com Named 2024, National Excellence Award Winner by Upcity
If a company is looking for a reliable B2B service provider, they might use UpCity, an online marketplace. A provider’s trustworthiness, recommendability, and reputation are assessed using digital signals by the UpCity Recommendability Rating, a proprietary algorithm that determines the winners of UpCity’s National Excellence Award.
ItsMoose.com Named 2021, 2022, & 2023 Local Excellence Award Winner in Corpus Christi by Upcity
UpCity is an online marketplace that helps businesses find B2B service providers they can trust. UpCity’s National Excellence Award winners are selected based on the UpCity Recommendability Rating, a proprietary algorithm that measures a provider’s credibility, recommendability, and reputation based on digital signals.
“The strength of our marketplace is built on the credibility of truly excellent providers like ItsMoose.com,” said Dan Olson, CEO of UpCity. “We are pleased to honor ItsMoose.com with a Local Excellence Award in Corpus Christi, Texas.”
ItsMoose.com Named 2022 Best of Texas Award Winner by Upcity
Every year, UpCity’s Best of Awards honor our B2B service providers’ tremendous work within rotating focus areas. Winners are selected using a variety of online credibility ranking factors which remain consistent regardless of the year’s focus area.
Upcity awards itsMoose.com a 2022 Best of Texas Winner in Corpus Christi for categories including, but not limited to:
Digital Marketing Agency
Branding Agency
SEO Agency
Social Media Agency
Web Design Agency
Agencies are chosen for this distinction based off of several factors, including overall market presence and, most importantly, client feedback.
ItsMoose.com has a 5.0 rating on UpCity. Check out the reviews.
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Technical SEO FAQs
Here are some commonly asked questions and answers about technical SEO:
Technical SEO refers to the process of optimizing a website’s infrastructure and elements to help search engine spiders crawl and index the site more effectively. It involves aspects like site speed, mobile-friendliness, indexing, site architecture, and more.
Technical SEO is crucial because it helps search engines access, crawl, interpret, and index your website without any problems. It is foundational, ensuring that your site can be understood by search engines and that it provides a good user experience, which is vital for ranking well.
Building a strong SEO foundation is crucial to ranking.
Crawlability refers to the ability of search engines to access and crawl through your website’s content. If a website has good crawlability, search engines can easily access all its pages, understand the content, and index it accordingly.
Website speed is a critical factor in SEO because it affects user experience. Faster websites provide a better user experience, reduce bounce rates, and encourage longer visit durations. Search engines, especially Google, prioritize faster websites in their search results.
You only have seconds to engage a customer.
The robots.txt file is a text file that tells web crawlers which pages or sections of your site to crawl and which to ignore. It is important because it helps manage crawler traffic to your website and prevents the indexing of sensitive or irrelevant pages.
An XML sitemap is a file that lists all of a website’s important pages, making sure search engines can find and crawl them all. Sitemaps are important for SEO as they help search engines more intelligently crawl your site and keep updated with any new or updated content.
Mobile-friendliness refers to how well a website performs on mobile devices. Since a significant portion of web traffic comes from mobile, search engines prioritize mobile-friendly websites. A mobile-friendly site provides a good user experience, which is essential for good search engine rankings.
Mobile SEO is the future of search overall in the world.
A 301 redirect is a permanent redirect from one URL to another. They are important for SEO because they transfer the link equity of the old page to the new page, which helps maintain your site’s authority and rankings when URLs change.
Duplicate content refers to substantial blocks of content within or across domains that completely match other content or are appreciably similar. It’s problematic for SEO because search engines might not know which version to include or exclude from their indices or know whether to direct the link metrics to one page or keep it separated.
